This class is ALL about developing a rich process of developing ideas. This is a process where many stages/phases are repeated before clear progress is evident. THIS IS NORMAL. This class is not a shopping list, nor To-Do list.
Phase 1: Discovery / Inspiration
- Seeing, hearing, touching, tasting, smelling, feeling
- Collecting, obsessing, hoarding
- Reappropriating, remixing
Phase 2: Research / Ideation / Brainstorming
- Asking and listening
- Visual researching
- Materials researching
- User / audience researching and ethnographic researching
- Systems researching
- Activity researching
- Primary researching
- Scholarly researching
- Brainstorming, gamestorming, ideation
Phase 3: Design / Sketching / Mapping
- Visualizing, drawing, sketching
- Planning and mapping
- Grouping, clustering, comparing, contrasting
- Organizing and designing
- Reorganizing and redesigning
- Shaping and forming
- Discerning and revealing
- Connecting and disconnecting
Phase 4: Prototyping
- Making, building, creating
- Rapid prototyping
- Iterating
- Selecting and editing
- Breaking then repeating all of the above
Phase 5: Positioning / Pitching
- Framing and positioning
- Storytelling, engaging, communicating, selling