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| 1 | +--- |
| 2 | +Title: 'Usability Testing' |
| 3 | +Description: 'Usability testing uncovers pain points, confusion, and usability issues.' |
| 4 | +Subjects: |
| 5 | + - 'Web Design' |
| 6 | +Tags: |
| 7 | + - 'UX' |
| 8 | + - 'User Research' |
| 9 | + - 'Interaction Design' |
| 10 | +CatalogContent: |
| 11 | + - 'intro-to-ui-ux' |
| 12 | + - 'paths/front-end-engineer-career-path' |
| 13 | +--- |
| 14 | + |
| 15 | +**Usability testing** is a research method used in UX to evaluate how easily users can accomplish tasks with a product, service, or interface. It provides direct insights into how real users interact with a design and where they encounter confusion, friction, or failure. |
| 16 | + |
| 17 | +Unlike surveys or focus groups, usability testing is task-based, users are given specific goals to complete while designers or researchers observe and collect feedback. |
| 18 | + |
| 19 | +## When and Why It’s Used |
| 20 | + |
| 21 | +Usability testing can be conducted at various points in the design lifecycle: |
| 22 | + |
| 23 | +- _Early stages_ |
| 24 | + Run with wireframes or prototypes to validate layout, flow, and interaction logic before development. |
| 25 | + |
| 26 | +- _Post-launch_ |
| 27 | + Identify usability issues in a live product and gather insights for future iterations or updates. |
| 28 | + |
| 29 | +- _Before handoff_ |
| 30 | + Confirm that critical flows like onboarding, checkout, or settings are intuitive and error-free. |
| 31 | + |
| 32 | +- _Comparative testing_ |
| 33 | + Compare two design versions (A/B testing) to determine which performs better based on completion rates or user satisfaction. |
| 34 | + |
| 35 | +## Key Elements of a Usability Test |
| 36 | + |
| 37 | +- **Defined tasks** |
| 38 | + Users are asked to complete tasks like “Find the return policy” or “Add an item to the cart.” These should be realistic and clear. |
| 39 | + |
| 40 | +- **Representative users** |
| 41 | + Participants should reflect the actual user base in terms of goals, experience, and accessibility needs. |
| 42 | + |
| 43 | +- **Observation and note-taking** |
| 44 | + Sessions are observed either in person or remotely. Researchers record behaviors, hesitation, and verbal feedback. |
| 45 | + |
| 46 | +- **Think-aloud protocol** |
| 47 | + Users are often encouraged to speak their thoughts while performing tasks to reveal mental models and confusion points. |
| 48 | + |
| 49 | +- **Success metrics** |
| 50 | + Outcomes like task completion rate, error count, and time on task are tracked alongside qualitative observations. |
| 51 | + |
| 52 | +> _Note: Usability testing focuses on the user's interaction with the interface — it is not a test of the user, but of the design._ |
| 53 | +
|
| 54 | +## Types of Usability Testing |
| 55 | + |
| 56 | +- **Moderated testing** |
| 57 | + A researcher is present (physically or virtually) to guide the session, ask follow-ups, and clarify tasks. |
| 58 | + |
| 59 | +- **Unmoderated testing** |
| 60 | + Users complete tasks independently, often through a recorded browser or app session. |
| 61 | + |
| 62 | +- **Remote testing** |
| 63 | + Sessions are conducted via screen share or testing platforms, allowing access to diverse participants. |
| 64 | + |
| 65 | +- **In-person testing** |
| 66 | + Often conducted in a lab or controlled space for direct observation and richer context. |
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